PROPER | All The Things
A Proper High is an online resource for all things cannabis. With a focus on brands and products, the site aims to help new and experienced consumers find the right high for them. I built the content strategy from scratch and edited just about every word on this site before I left in 2020. Below are a few highlights.
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What Cannabis Can (And Can’t) Do For Your Sex Life
I wrote the brief and polished this well-researched piece by sex education writer Suzannah Weiss. I also made creative briefs and worked with illustrator Andrew Janik to make a cohesive set of illustrations for Proper's educational content.
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Why Indica, Sativa, And Hybrid Don't Tell The Whole Story
I edited this piece by Jeff Kronenfeld and added structure to demystify this complicated and often misunderstood concept in cannabis.
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WEEDMAPS | News, Learn, & Strains
For Weedmaps, I've been managing and editing all of the owned content. Below are a few of my favorite pieces.
What are cannabis edibles and how do you consume them?
When I inherited this piece, it needed a major overhaul to be more useful for beginner consumers and perform better on organic search. To complete the refresh, I made a creative brief so the studio team had plenty of direction for the new images. ​
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Why broccoli? Cannabis companies grapple with bizarre advertising hurdles
This piece by Lauren Wilson tackled the issue of censorship and the unique hurdles cannabis companies face. It was a rush request to accompany a broader Super Bowl campaign and continues to be one of the most successful elements of the campaign, getting an average of 40,000 page views a month. ​
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Who benefits when legal weed goes to the country club?
This piece I commissioned by Donnell Alexander interrogates the surprising (and often problematic) confluence of cannabis, business, and golf. ​
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How cannabis and the drag ballroom scene changed my life
This piece was one of Arleen Crider's first published articles and it was a pleasure working with her to bring her story to a wider audience. ​
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GOOD | Print & Digital
At GOOD, I wrote and edited for both the digital site and print magazine. I contributed to the award-winning 2016 election edition and edited the following thoughtful features.
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What Peter Thiel’s Appointment Could Mean For Freedom Of Speech
I had the pleasure of working with journalist and author Rachel Vorona Cote on this piece about Trump, fear, and fake news.
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GOOD | What Peter Thiel’s Appointment Could Mean For Freedom Of Speech
I had the pleasure of working with journalist and author Rachel Vorona Cote on this piece about Trump, fear, and fake news.
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