PROPER | All The Things
A Proper High is an online resource for all things cannabis. With a focus on brands and products, the site aims to help new and experienced consumers find the right high for them. I built the content strategy from scratch and edited just about every word on this site before I left in 2020. Below are a few highlights.
What Cannabis Can (And Can’t) Do For Your Sex Life
I wrote the brief and polished this well-researched piece by sex education writer Suzannah Weiss. I also made creative briefs and worked with illustrator Andrew Janik to make a cohesive set of illustrations for Proper's educational content.
Why Indica, Sativa, And Hybrid Don't Tell The Whole Story
I edited this piece by Jeff Kronenfeld and added structure to demystify this complicated and often misunderstood concept in cannabis.
WEEDMAPS | News, Learn, & Strains
For Weedmaps, I've been managing and editing all of the owned content. Below are a few of my favorite pieces.
What are cannabis edibles and how do you consume them?
When I inherited this piece, it needed a major overhaul to be more useful for beginner consumers and perform better on organic search. To complete the refresh, I made a creative brief so the studio team had plenty of direction for the new images.
Why broccoli? Cannabis companies grapple with bizarre advertising hurdles
This piece by Lauren Wilson tackled the issue of censorship and the unique hurdles cannabis companies face. It was a rush request to accompany a broader Super Bowl campaign and continues to be one of the most successful elements of the campaign, getting an average of 40,000 page views a month.
Who benefits when legal weed goes to the country club?
This piece I commissioned by Donnell Alexander interrogates the surprising (and often problematic) confluence of cannabis, business, and golf.
How cannabis and the drag ballroom scene changed my life
This piece was one of Arleen Crider's first published articles and it was a pleasure working with her to bring her story to a wider audience.
GOOD | Print & Digital
At GOOD, I wrote and edited for both the digital site and print magazine. I contributed to the award-winning 2016 election edition and edited the following thoughtful features.
What Peter Thiel’s Appointment Could Mean For Freedom Of Speech
I had the pleasure of working with journalist and author Rachel Vorona Cote on this piece about Trump, fear, and fake news.
GOOD | What Peter Thiel’s Appointment Could Mean For Freedom Of Speech
I had the pleasure of working with journalist and author Rachel Vorona Cote on this piece about Trump, fear, and fake news.